Güs
Complete Branding + Marketing Solutions
WALLETS CREATED IN ITALY, DESIGNED BY TRACKER+SCOUT
Research, Strategy, Naming, Branding, Illustration, Marketing, Product Design
Güs combines contemporary American design with classic Italian materials and craftsmanship. This case study highlights the project’s success in brand strategy, identity design, brand voice, and style guide development. It outlines the challenges, solutions, and strategies, showcasing Tracker+Scout’s expertise and commitment to excellence. Shop gus-goods.com.
Launch Marketing
To help launch the business, Tracker+Scout designed printed materials, designed the website that is integrated into the in-house scheduling/POS system, created the social media presence (shown), and developed video advertising that ran on local television and streamed digitally.
More Work
Branding, Naming, Identity Design, Website, Development Strategy
Branding, Product Design, eCommerce, Website, Packaging, Social Media Marketing
Strategy, Identity Design, Packaging, Print Materials, Advertising