ROX Caviar
       
     
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ROX Caviar
       
     
ROX Caviar

ROX Caviar is aiming to disrupt specialty food as we know it, by redefining the spirit and perceptions of caviar. They worked with T+S to build a strategy and a new experiential brand of caviar that’s challenging the status quo and inspiring a new generation of caviar lovers.

Research, Strategy, Naming, Branding, Packaging
(California, USA)

  Logo
       
     

Logo

  Tagline
       
     

Tagline

  Packaging
       
     

Packaging

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Pattern/Tote